Facebook ranking for businesses – update 2018
It’s been due for a while.. but the Facebook ranking for business is going to change. Business pages will get less organic priority. ‘Real’ people will get this priority in the ranking. The goal of this change is to optimize the consumer experience. But how can you deal with this change as a business?
The algorithm is getting smarter and smarter. Before it was possible to boost your reach with a video, however this will not be as simple anymore. But how can you currently boost your reach as a business then?
Engagement is the key. Facebook will reward engagement more. How can you implement this?
- Sharing is caring
Share a post the users and fans will want to share. You can also trigger this and encourage users with a call to action.
- Conversation management
Content that stimulates interaction is also rewarded. Think of a relevant update, discussion or question this stimulates reactions. What this could be is depending on your target group. This can also be in the form of a video, or (even better) a live-video!
Are you still not able to boost the desired reach? Facebook advertising is still an option, they are not going to change buying algorithms.
Curious how you can apply this to your business? Contact me at info@JuneNauta.com / +31 (0) 625524024.