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Top Employers – International Lead generation & Marketing automation

Lead generation & marketing automation for Top Employers

  • Goals: international B2B lead generation, structuring and setting up marketing automation and setting up tracking.
  • KPI’s: Conversions – leads
  • Channels: Linkedin advertising
  • Tools: Pardot marketing automation, Google datastudio
  • Strategy: Creating new engagement/drip flows, A/B testing, landingpages, localization, B2B targeting, dashboard building
  • Countries: UK, South Africa, Netherlands, France, Belgium, Spain, Italy, Germany/DACH, Brazil, Poland, Mexico, India, Turkey, Czech Republic, Romania, Greece, Egypt, Portugal, Ireland, Luxembourgh & China.
  • Details: Interim in-house for 5 months @ HQ as global online marketing expert

 

Category Data analyses, Linkedin advertising, Marketing automation, Retargeting

Date June 19, 2019

Top Employers – International Lead generation & Marketing automation