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Bookchoice – Social, SEA, Display, OLV

Social, SEA, Display, OLV for Bookchoice

  • Goals: increase Bookchoice members at low CPA.
  • KPI’s: Awareness – Interaction – Leads – Conversions
  • Channels: SEA (Google & Bing), social, display and online video.
  • Strategy: Funnel strategy: awareness, consideration and decision. Specific content and approach for each funnel part, with different segments of the target group.
  • Countries: The Netherlands.
  • Ongoing project since 2018.

 

Category A/B testing, Display advertising, Facebook advertising, Instagram advertising, Retargeting, SEA / Search engine advertising, Youtube advertising

Date January 4, 2020

Bookchoice – Social, SEA, Display, OLV